Lumen on an iPhone X
Making Badoo, Bumble and Chappy, Andrey Andreev, understands thing or two about online dating sites. Lumen could be the latest endeavor in Andreev’s profession with cofounders, Antoine Argouges and Charly Lester. A imed at older people as opposed to the typical more youthful end associated with the age range – over-50’s are Lumen’s the desired clientele.
Despite a busy site market, Argouges sees a huge mobile marketplace for Lumen; “When you have a look at relationship products specific to over 50s, they all are dating web sites. 80 million singles over 50 in united states and Europe that is western the demographic is underrepresented by mail order brides dating sphere.” Argouges must be bullish; he has got spent +$4.5 million into the application.
The scene is familiar. Swipeable pages, big images, bios however with one huge difference.
All users have to upload a selfie within the verification procedure, and an algorithm authenticates this resistant to the other profile images offered. a good touch and a tragic sign of the changing times and problems with internet dating.
Dating apps are wide ranging. Any brand brand new software this is certainly attempting to scale needs an unusual kind of strategy and Argouges is attempting new stuff ; “Our company is testing plenty of various marketing techniques, utilizing a mixture of online and offline, with a concentrate on offline because you want to satisfy our individual base and build up a dialogue using them. As an example, this thirty days we are going to a variety of sporting, musical and social occasions which are matching with your brand name eyesight and demographics.” Time will tell if this bears better fresh fruit than the typical spam your friends and paid-ads strategy that most dating apps like to utilize.
The biggest concern, the thing that makes Lumen a lot better than competitors? Exactly what does Lumen have that Tinder will not? Relating to Andreev, it is about verification and much more pictures. Lumen utilizes AI and will need to have at the least three pictures for a profile. Hardly a groundbreaking new twist or unique UI but a progression that is interesting. The +50 market is not likely to require as numerous great features to put on their attention. When around 40% of all of the marriages result in divorce or separation within the UK and United States, Lumen may not should do certainly not occur and get for the market that is underserved. Apps have inked a complete lot less and seen success.
Argouges and also the united group do not have everything prepared and therefore are prepared to ask lots of concerns whilst the application rolls away.
Andreev desires to discover; “Do individuals over 50 want up to now over 50 just? Will be the over-50s prepared for the software just solution? Are over-50s as effortless to get as millennials online? Will we manage to have an age good impact on culture? They are the concerns we are asking into the coming weeks.”
Lumen is targeted on a rich demographic and something that will require a unique group of services so it is going to be interesting to see whom sooner or later advertises or lovers using the application. Besides marketing, the info that the application will create will be interesting to many businesses on a wide spectrum. Lumen will not be in short supply of people planning to partner along with it in the event that application scales once the united group plan.
Lumen can be acquired now on iOS and Android in the united kingdom only but will likely to be available internationally quickly.
UPDATED: Argouges quotes have now been clarified.
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